Less than two decades ago, it was very difficult for those in society with bad credit, or low credit, to buy or refinance a home. However, once the market was introduced to them, subprime loans have nearly dominated the real estate market; although their loans have shockingly high interest rates, the subprime lending companies allow almost instant qualification. As if this wasn’t an already shady looking venture, most feel the need to say, “And then came the really big scam artists!” The suddenly widespread access to credit, for an unrealistic, and unfair fee, has opened a market full of get-rich-quick gurus, con artists, and a never ending succession of lies, and possibly even illegal assistance, such as that some independent subprime lenders do not require any documentation, from say, an illegal immigrant.
Subprime predator lenders, as found in a study made by CRL, or, Center for Responsible Lending, are accountable for costing homeowners over nine billion dollars, each year.
Subprime lending companies, target the elderly, low income Latinos, African-Americans, Caucasians, single women, and newly wed couples. These social groups are less likely to qualify for traditional or prime loans, by variants of their circumstances; consequentially, they are seen as less sophisticated by the subprime lending market, to speak plainly, not as intelligent, and therefore easier to be taken advantage of. The statistics following, are not a support to the perceptions of the predatory subprime lenders, it is merely statistical evidence that these social groups mentioned are the people with the most attention being paid to them. If you focus on a social group with persuasive enough advertising, custom made to appeal to the type of people being advertised to, naturally, the objective to acquire those clients with be met eventually.
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